You're at the grocery store, shopping for Thanksgiving dinner. You've grabbed sweet potatoes, Brussels sprouts and cans of pumpkin. If you're from the Midwest like I am, you're also gearing up for green bean casserole.
But when you approach a refrigerated section of the store piled high with turkeys, you're suddenly inundated with labels: natural, fresh, no hormones, young, premium and so on. Pretty soon, your head is spinning, so you grab the nearest one. As you head to the checkout line, you wonder if you've just made an ethical choice or been duped.