The Delaware Office of Highway Safety is launching a new initiative to help keep people from drinking and driving this upcoming July 4th.
It’s called the SoberLift Program and it’s a partnership with the ridesharing company, Lyft.
Mitch Topal is the marketing specialist and public information officer for the state’s Highway Safety office.
He says starting this Saturday and all next week the program will provide free Lyft vouchers to anyone who wants a safe ride in the Delaware beach towns of Lewes, Rehoboth, Dewey, Bethany and Fenwick Island.
“The SoberLift program is - it’s a pilot program that the Office of Highway Safety is implementing at the beaches during the 4th of July week, whereby we’re having our corporate partners - they’ve donated a substantial amount of money, they’ve been very generous to subsidize the cost of free Lyft codes for people at the beaches for the 4th of July week,” said Topal.
Topal says the vouchers, which normally cost $15, are available from 4 p.m. to 2 a.m. each day.
He says to get a code from Lyft, you can text the word “SoberLift” to 99000 during the activation periods.
In 2017, there were 29 DUI-related crashes during the July 4th holiday week in Delaware.
