Delaware Public Media

Students driving the message home in pilot program

Apr 3, 2017

Students at Appoquinimink High School are putting messages on their cars to encourage drivers to stay safe on the roads.

Partnering with AAA Mid-Atlantic and Carvertise, a Delaware company that wraps cars in advertisements, the safe teen driving program is the first of its kind in Delaware.

Six high school students will have their cars wrapped with easy-to-digest slogans, like “don’t text and drive.”

"The hope is primarily awareness, making sure that the students at Appoquinimink High School, or others that might see them on the road, would think twice about engaging in any risky behavior," AAA Mid-Atlantic's Ken Grant said.

"We’re targeting this time of year to help get that message out right about time for spring break, for prom season and for graduation season."

The pilot program officially kicks off this Thursday at Appoquinimink High School.

The vehicles, freshly adorned with their safe-driving ads, will be unveiled with Lt. Governor Bethany Hall-Long in attendance.